PrizePicks, a skill-based fantasy sports operator, has reached an arrangement with the Major League Soccer (MLS) club.
The operator provides a wide range of sports leagues, from the NFL and MLS to esports such as League of Legends and Counter-Strike.
Both the Atlanta Braves and the Atlanta Falcons have worked with PrizePicks in recent years, as the operator expands throughout the state.
Atlanta United made its debut in 2017 and won the MLS Cup in 2018.
Adam Wexler, Co-Founder and CEO of PrizePicks, stated, "Ever since Atlanta United captured the city's heart with the first professional championship in a generation, we knew it was only a matter of time before we brought our two brands together."
"Atlanta United consistently leads the league in attendance year after year and we are excited for their fanbase to gain an affinity for our fantasy sports platform."
PrizePicks branding will be shown in Atlanta United's home stadium, the Mercedes-Benz Stadium, throughout all of the club's home games.
Atlanta United games at this stadium can accommodate over 70,000 spectators for important games such as finals, with an average attendance of roughly 44,000 fans throughout the 2021 season.
Atlanta Club President and CEO Garth Lagerwey stated, "We're excited to welcome PrizePicks as a Proud Partner of Atlanta United."
"Our goal of providing a premium fan experience through innovative technology coupled with their already established presence in the Atlanta market made this partnership a natural fit."