Lottery.com and its partner brand Sports.com will make their global motorsports debut this weekend as sponsors of the 109th Indianapolis 500.
British drivers Callum Ilott and Louis Foster will represent the two brands as part of the sponsorship, which the business views as a major brand awareness project and strategic move in its international relaunch.
Ilott, driving for Prema Racing in the No. 90 car, will wear the Lottery.com livery during the event and the rest of the 2025 IndyCar season as part of a 12-race sponsorship agreement.
Foster, on the other hand, will drive the No. 45 car for Rahal Letterman Lanigan Racing for the Indy 500, which will be sponsored by Sports.com.
Matthew McGahan, CEO of both brands, stated: "This is a global brand relaunch for Lottery.com and a debut party for Sports.com on one of the world's largest sporting platforms. This represents the culmination of two years of restructuring and strategic planning."
Ilott, a seasoned IndyCar racer and former F1 reserve driver, stated, "This isn't just a one-race deal; we're working together through the rest of the 2025 season, and I couldn't be more excited."
Sports.com's sponsorship of 21-year-old Louis Foster, the 2024 Indy NXT Champion, demonstrates the company's commitment on emerging talent. Though the deal is said to be limited to the Indy 500 for the time being, future collaborations are possible.
The dual-brand activation is part of Lottery.com's larger growth strategy, which began with a $18 million investment from Prosperity Investment Management in December 2023. That transaction, backed by United Capital Investments, was intended to accelerate market development and establish Lottery.com and Sports.com in digital gaming, live entertainment, and sports media.
Prosperity's strong ties to motorsport, which include prior collaborations with Ilott, F1's Alex Albon, and Le Mans champion Mike Conway, were identified as crucial strategic advantages for increasing brand recognition in the United States, Mexico, and Asia.
McGahan noted, "This sponsorship is more than just visibility; it's a show of intent. Lottery.com and Sports.com have the potential to alter the future of sports media and fan engagement through strategic partnerships.
