BetMGM has confirmed that it will continue to sponsor the BetMGM 300, a NASCAR Xfinity Series event held on May 24, 2025 at Charlotte Motor Speedway.
The sports betting and iGaming company will also sponsor BetMGM Speed Street, a three-day fan celebration held over the track's Memorial Day tripleheader weekend.
BetMGM, now in its second year as a race sponsor, will be interwoven throughout the event, including signage, pace cars, and an improved fan experience.
The BetMGM 300 trophy and a full-size special BetMGM slot machine will be awarded to the race winner, and both will be on display in a dedicated area on Speed Street.
Fans attending the event will also be treated to live music performances and interactive activities.
The entertainment lineup includes a performance by the Grammy-nominated band Smash Mouth on Saturday evening.
Casey Hurbis, CEO of BetMGM, commented: "As NASCAR betting continues to grow, this weekend presents a wonderful opportunity to connect with passionate motorsport and music fans in the Tar Heel State."
According to Charlotte Motor Speedway President Greg Walter, "With a weekend full of great music, driver appearances, and interactive displays... this will be the can't-miss event to kick off summer."
BetMGM reported $2.1 billion in FY2024 revenue in February 2025, with iGaming up 13% year on year. Despite a drop in retail profitability, the operator has confirmed ambitions to attain positive EBITDA by 2025 and will continue to invest in regional activations and new product features.
Recent foreign debuts include market entries in Sweden, the Netherlands, and Washington, D.C. In December 2024, the business selected Casey Hurbis as CMO.
