Parimatch, a sports betting and online casino, has renewed its agreement with Leicester City Football Club through the 2023/24 season.
As Leicester City's Official Betting Partner, Parimatch's logo will be visible throughout King Power Stadium on pitch-side advertising boards, interview backdrops, and website banners.
Parimatch will also own hospitality sponsorships and advertising rights both online and offline.
Filip Pirozenok, Head of Parimatch UK, stated: "We are thrilled to continue collaborating with Leicester City Football Club as their Official Betting Partner for another season.
"Partnering with Leicester City ensures that Parimatch can tap into Championship advertising, while allowing us to offer exclusive promotions, competitions, and giveaways to our customers."
Parimatch has also stated that it will continue to be Chelsea FC's Official Betting Partner in 2023/24.
Harj Hir, Leicester City's Head of Partnerships, stated, "We've enjoyed a successful relationship with Parimatch since they first joined the Club at the start of the 2020/21 season, and we're delighted to extend our partnership with them."
"We've helped to grow each other's international profile over the past few years, and we now look forward to building on that success."
Parimatch's activities in Ukraine were terminated earlier this year due to a government intervention.
This followed an examination into possible ties between Parimatch and Russia.
After the petition to relieve the penalties against Parimatch reached 25,000 signatures, President Zelenskky reacted.
