Gannett Chairman and CEO Michael Reed discussed the possible benefits of the transaction for the company.
He stated, "Partnering with Gambling.com Group allows Gannett to have a market-leading sports betting authority deliver in-depth reviews, breaking news, and expert insights." Our highly engaged audience of over 47 million sports lovers seeks research and betting insights to help them make informed decisions and identify the top sportsbooks and online casino sites.
"We anticipate that this partnership will immediately increase our EBITDA and free cash flow by monetising our sports traffic." The arrangement becomes increasingly significant as regulated online gaming is implemented in more states."
Group CEO Charles Gillespie praised Gannett's achievements and referred to it as a "ideal" partner.
He stated: "Gannett's authoritative digital presence in the United States makes them a perfect media partner for us to drive revenue and cash flow growth in our number one target market.
"Media partnerships have proven to be an effective strategy for gaming.com Group and our media partners to generate considerable new revenue from online gaming player acquisition.
"We look forward to executing on our partnership with Gannett to demonstrate the benefits a best-in-class media alliance can deliver for all parties including Gannett, Gambling.com Group, our online gambling operator clients and most importantly - the growing number of online gamblers in the US."
