FanDuel has launched its marketing for the 2024 Super Bowl tournament.
The campaign, titled "Kick of Destiny 2," will show Rob Gronkowski return to the Super Bowl climax to try another field goal.
This year, fans will be able to make a free pick on whether or not Gronkowski will score, with the options labelled 'Make' or 'Miss.'
Fans who correctly predict the outcome will be eligible to split a $10 million bonus bet pool on FanDuel.
at the campaign, Gronkowski stated, "I can't lie, missing the Kick of Destiny during last year's Super Bowl was devastating."
"I informed the FanDuel team that I knew I could do better and deserved a chance at atonement this year.
"I'm going to show America I can make that kick, even with all the pressure of doing it live in front of the entire country."
Kay Adams, a FanDuel TV host, will be the commentator at the kickoff, which will take place in front of a live audience this year.
Gronkowski went further: "No wind is going to stop me, and we're going through the uprights this year for everyone who picks that I'm going to make the kick."
As part of the integrated tale, Gronkowski will embark on a journey that will take him to meet a new coach, Carl Weathers, and John Cena, who doubts his ability to score.
Cena stated: "I rarely get to play the villain, so I'm prepared to totally embrace this part.
"I remember watching Gronk's kick last year and am thrilled to be collaborating with a business like FanDuel to make this sporting event more exciting for their fans, but do I believe he will make it? "No chance!"
