AFC Bournemouth has named Bj88 as its front-of-shirt partner for the 2024/25 and 2025/26 seasons.
This new contract follows AFC Bournemouth's successful season, which saw the club finish with 48 Premier League points under Andoni Iraola.
The commercial investment made by Bj88 is the largest in the club's history, and the new resources are expected to help the club remain competitive in the Premier League.
As part of its commitment to AFC Bournemouth, Bj88 will make a financial contribution to community projects that promote adults' health, wellbeing, and inclusion. Additionally, Bj88 will incorporate responsible and safer gaming messaging into its partner inventory.
Retail costs for the 2024/25 kits will not change, and both adult and juvenile kits will continue to be sold without the sponsor insignia.
AFC Bournemouth commercial director Rob Mitchell commented on the relationship, saying: "The club is thrilled to be working with Bj88 on what is a record-breaking deal. Their investment will be extremely beneficial in helping us compete in the Premier League both on and off the pitch."
A spokeswoman for Bj88 stated, "We are truly excited and honoured to have agreed to this important and mutually beneficial partnership with such a historic and globally respected footballing brand as AFC Bournemouth."
"We have been very impressed throughout with the club's determination and ambition, and we look to working with the club in supporting them with some exciting innovations moving forward."
This news follows a number of recent front-of-shirt sponsorship deals in the Premier League. Rollbit was recently named as Southampton FC's new front-of-shirt partner.
